Why the work doesn't stop once an offer is accepted
Strong marketing and consistent buyer follow-up saw 14 East Street generate excellent interest from the moment it hit the market. Alongside busy open homes, there were numerous private viewing requests, resulting in an offer within the first 10 days.
That initial offer triggered a multi-offer process, with numerous buyers competing. While the successful buyer needed to sell their own home first, the agreement allowed us to continue actively marketing the property, which protected the vendors if the buyer couldn't secure a sale. This was achieved through a seven-day cash-out clause, giving our vendors the security of an accepted offer while still allowing us to pursue stronger or more certain opportunities if they came along.
Accepting an offer doesn't mean the work stops. We continued actively marketing the property and engaging with every interested buyer. As further enquiries came through, we secured a second conditional back-up offer, which itself attracted other competing buyers. Although the successful back-up buyer ultimately chose not to proceed, the continued buyer interest meant momentum was never lost.
The following week, another buyer requested the opportunity to submit a back-up offer, leading to a third multi-offer scenario. With genuine competition still in play, the preferred purchaser moved quickly to make their offer unconditional, allowing the cash-out clause to be exercised and the property to be sold unconditionally.
This sale is a great example of why the job doesn't stop once an offer is accepted. By continuing to market the property, following up every enquiry and keeping interested buyers engaged, we were able to maintain genuine competition and create multiple opportunities for our vendors.
In this case, that persistence mattered. Rather than simply waiting to see whether the first conditional offer came together, we kept working the market — ultimately putting our vendors in a position to move forward with an unconditional sale.
For me, an accepted offer is an important milestone, but the job isn't finished until the sale is secure.
"A genuine breath of fresh air compared to our previous agent; Lee was highly proactive in selling our home and kept us updated every step of the way. Most importantly, he's a genuine person-professional, reliable, and fabulous to work with. An absolute pleasure from start to finish. We would highly recommend Lee to our friends and family."
- Steve & Andrea
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